Behind the Brand

Sarah showed up at Rachael's door with a walker. Not a plain one. She had covered it in faux fur and rhinestones and told her, we are going to do what we love. Rachael was at the lowest point she had ever been. Her MS diagnosis had left her unable to walk, unable to think clearly, and with two kids under six at home, terrified. And there was Sarah, refusing to let the hardest moment define either of them.

That was the spark. The two best friends, both with deep backgrounds in personal care and retail, decided to build something together. The push forward came through the COVID years, when starting a company seemed like the worst possible idea. They did it anyway.

Hi Peach Layne is a women and disability owned business. From day one, Rachael and Sarah built it lean and on purpose. No big infrastructure. No slow-moving committees. Just a tight team that moves fast, makes smart products, and puts great things on shelves at the retailers people already shop. Today, you can find Hi Peach Layne at Walmart, Amazon, and Five Below.

Co-Founder

Rachael Oberste

Rachael started her career as a Walmart buyer straight out of college, working the trial and travel section in Bentonville, Arkansas. She loved every part of it. When life called for a move, she made her way into the supplier side of the business, and that is where she met Sarah.

Today Rachael leads sales, customer relations, and product development at Hi Peach Layne. She is the relationship at the table, the one who knows how retailers think because she used to be one. She also has absolutely no formal design training and will be the first to tell you she has helped design every HPL brand in Canva anyway.

Rachael is based in Little Rock and is part of the disability and women owned certification that Hi Peach Layne holds.

Co-Founder

Sarah Reid

Sarah suffered a stroke while pregnant with her oldest child and lost vision in one eye. But she never stopped designing. Even with limited vision, she adapted her creative process, leaning on professional tools, visual references, and years of trained instinct to continue creating work with balance, realism, and beauty. Most people would never know by looking at her work.

Sarah leads creative and product development at Hi Peach Layne. When they needed a proprietary display fixture, she drew the original vision herself. When they were developing their bath bombs, she personally bought every bath bomb at Walmart, Target, Five Below, Amazon, Lush, and Sephora, tested all of them, and used that research to build exactly what she and Rachael had envisioned.

We wanted the water to be bright enough and colorful enough that you do not automatically see your body. And we wanted enough foam on top of that. That level of care is what makes an HPL product an HPL product.

Clean Beauty

Everytime

Our mission is to create high-quality products at affordable price points without sacrificing skin or body health. All Hi Peach Layne products are lovingly formulated meeting EU clean beauty standards with safe ingredients to gently cleanse, moisturize and care for your skin.

We employ a distinctive design-to-delivery approach, offering innovative product solutions and an efficient fulfillment process. This comprehensive strategy spans every stage, from market research and product development to prototyping, production, safety testing, quality control, warehousing, and final delivery. Hi Peach Layne drives this process with the end consumer in mind, prioritizing trend forecasting and competitive pricing in each product development and design.

Certifications

We know firsthand that confidence can come from the smallest things: a product that makes you smile, packaging that feels fun, a scent that lifts your mood, a little moment of self-care that helps you feel more like yourself again. What started as friendship, grit, and creativity grew into a company committed to making high-quality, feel-good products that bring beauty, comfort, and joy to everyday life.