Hair Repair Oil · Arriving at Walmart October 2026
is more than a greeting—it’s an invitation. Self-care shouldn’t be complicated, and “Hi” is our way of making sure you feel at home in our world of clean-ingredient bath and lifestyle products.
is a symbol of health, renewal, and the sweet moments that make life beautiful. The color peach symbolizes community, warmth, and vibrance—all at the heart of what our brand creates. And “Peach” is our Co-Founder Rachael’s cherished family nickname.
represents the path we travel. Our journey, like many others, has been winding and sometimes narrow, but always moving forward. “Layne” is not just a metaphorical word—it is also the middle name of our Co-Founder Sarah.
Hi Peach Layne started with a simple conviction: self-care should feel like a celebration, not a chore. We create clean-ingredient bath and lifestyle products, from fizzing bath bombs to body butters, designed to make your everyday routine something genuinely worth looking forward to. You’ll find us at Walmart, Amazon, and Five Below, because the best self-care shouldn’t come with a luxury price tag. Co-founded by two women who saw a gap between quality and accessibility in the beauty aisle, we exist to close it, one clean and joyful product at a time. We’re built on community, driven by vibrance, and genuinely obsessed with making products that feel like they were made for you. This is our story, and this page is your backstage pass to it.
Co-Founder
Rachael Oberste
Rachael started her career as a Walmart buyer straight out of college, working the trial and travel section in Bentonville, Arkansas. She loved every part of it. When life called for a move, she made her way into the supplier side of the business, and that is where she met Sarah.
Today Rachael leads sales, customer relations, and product development at Hi Peach Layne. She is the relationship at the table, the one who knows how retailers think because she used to be one. She also has absolutely no formal design training and will be the first to tell you she has helped design every HPL brand in Canva anyway.
Rachael is based in Little Rock and is part of the disability and women owned certification that Hi Peach Layne holds.
Co-Founder
Sarah Reid
Sarah suffered a stroke while pregnant with her oldest child and lost vision in one eye. But she never stopped designing. Even with limited vision, she adapted her creative process, leaning on professional tools, visual references, and years of trained instinct to continue creating work with balance, realism, and beauty. Most people would never know by looking at her work.
Sarah leads creative and product development at Hi Peach Layne. When they needed a proprietary display fixture, she drew the original vision herself. When they were developing their bath bombs, she personally bought every bath bomb at Walmart, Target, Five Below, Amazon, Lush, and Sephora, tested all of them, and used that research to build exactly what she and Rachael had envisioned.
Clean Beauty
Everytime
Our mission is to create high-quality products at affordable price points without sacrificing skin or body health. All Hi Peach Layne products are lovingly formulated meeting EU clean beauty standards with safe ingredients to gently cleanse, moisturize and care for your skin.
We employ a distinctive design-to-delivery approach, offering innovative product solutions and an efficient fulfillment process. This comprehensive strategy spans every stage, from market research and product development to prototyping, production, safety testing, quality control, warehousing, and final delivery. Hi Peach Layne drives this process with the end consumer in mind, prioritizing trend forecasting and competitive pricing in each product development and design.
Certifications
We know firsthand that confidence can come from the smallest things: a product that makes you smile, packaging that feels fun, a scent that lifts your mood, a little moment of self-care that helps you feel more like yourself again. What started as friendship, grit, and creativity grew into a company committed to making high-quality, feel-good products that bring beauty, comfort, and joy to everyday life.
Brand FAQ
Want to get the scoop on the wild, wonderful humans behind HiPeachLayne? We're a bunch of beauty and bath-obsessed creatives who live for what we do. Curious about our story, our quirks, and what makes us tick? You've come to the right place. Dive in and discover the team that's bringing the fun to every detail.
Who is Hi Peach Layne?
Hi Peach Layne is a beauty brand made for people who want products that feel fun, giftable, trend-right, and actually good. We create bath, body, and beauty finds that make everyday routines feel a little more exciting.
HOW WE SHOW UP
Our products are joyful, intentional, and a little bit fun and so is the team that makes them. These are the values we hire for, build by, and bring to every customer, retailer, and partner
- Strategic problem solvers — we think before we act, and we act before we're told to.
- Driven and action-oriented — determination is our default setting.
- Authentically honest — we say the real thing, even when it's the harder thing.
- Scrappy — small team, tight budget, big ideas. We make it work.
- Humorous and fun — self-care is serious. We are not.
- Positive — optimism is a strategy.
- Customer advocates — every decision passes one test: is this better for the person who picks us off the shelf?
- Networkers — we build relationships, not transactions.
How did Hi Peach Layne get started?
Hi Peach Layne was founded to solve a specific problem in the bath category: how do you create products that feel elevated and trend-forward while being manufacturable at massive scale and affordable in national retailers?
We launched with Walmart in 2023 and proved we could do it. But as we grew, we realized we'd actually solved something bigger. We'd cracked the code on sitting at the intersection of formulation science, design, manufacturing, and retail economics—and that intersection exists across all trending beauty formats, not just bathtime. We realized Whether it's bath bombs, body care, fragrance, or whatever comes next, the challenge is the same: translate cultural trends into products that are safe, manufacturable, compliant, and commercially viable. We started as a bath bomb company. We became a consumer product company. Bath bombs were the beginning. The realization that our systematic approach works across the entire beauty ecosystem was the inflection point
What makes Hi Peach Layne different?
We care about everything. The scent. The color. The name. The packaging. The tiny details people may not even realize they are noticing. Hi Peach Layne is designed in the USA, and we stay closely involved in formulation and fragrance development here too, so the products feel thoughtful from the very beginning. We manufacture overseas to scale, but we stay deeply connected to the ingredients, quality, and final look and feel. Basically, if it is not cute, clever, trend-right, and beautifully made, it is not making the cut.
Are you really as beauty-obsessed as you seem?
Yes. Fully. And honestly, probably more than we should be.
Our team is constantly in a group chat talking about products and roaming the shelves of stores like Walmart, Five Below, Target, Ulta, and Sephora. We are just as tuned into the digital beauty aisle too, tracking what is getting talked about on TikTok and Instagram in real time.
We pay attention to new launches, trending scents, viral formats, packaging shifts, color stories, merchandising moments, and the brands people cannot stop picking up.
And yes, we take pictures of everything. Nothing gets left to memory. If there is a shelf moment worth noticing, chances are we already have it saved. Collectively, our team has more than 100,000 beauty retail photos in shared albums, which is exactly the kind of thing that eventually led to an Apple cloud storage stipend. We stay this close to the market because great products do not happen by accident. They come from paying attention.
What’s something your team is weirdly passionate about?
Packaging. Fragrance names. Tiny product details most people would never think twice about, but we absolutely do. We obsess over beauty packaging, scent names, color stories, finishes, layouts, and all the small decisions that shape how a bath, body, or fragrance product looks, feels, and lands the moment you see it. Finding the perfect shade of pink? Debating whether something feels more cute, cool, polished, or iconic? Normal stuff.
Is Hi Peach Layne more serious beauty or more playful beauty?
Playful, always, but very intentional. Hi Peach Layne takes a serious approach to trend-driven beauty, from fragrance and formulation to packaging design and product development. Our team is constantly testing, developing, and discussing what we love, what we do not, and what is missing in the market. We are always looking for ways to create bath, body, and beauty products that smell amazing, look beautiful, perform well, and still come at a great price. To us, the best products are the ones that feel special without feeling out of reach.
What’s the vibe at Hi Peach Layne?
Creative chaos, but make it productive. Think mood boards, scent testing, color swatches, way too many packaging options, strong opinions about fonts, and a team that gets very excited about making everyday products feel special.
What do you want people to feel when they buy Hi Peach Layne?
Like they found something really good. Something fun, giftable, current, and a little extra in the best way.
