
Hi Peach Layne Wins Gen Z’s Favorite Bath Product at ECRM’s Next-Gen Beauty Picks Event!
We’re bursting with bath bomb joy over here at Hi Peach Layne—because Gen Z just crowned us the best bath product at this year’s ECRM Next-Gen Beauty Picks Event! 🛁✨
This is a HUGE moment for us. Not only is it our first-ever industry award, but it was voted on by the exact audience we created our products for—trendsetting Gen Z shoppers who know what they like, demand clean beauty, and love affordable self-care that’s actually fun.
💖 What Is the ECRM Next-Gen Beauty Picks Event?
Hosted by ECRM (Efficient Collaborative Retail Marketing) and Drug Store News, the Next-Gen Beauty Picks event connects up-and-coming beauty brands with major retailers. Even better? Gen Z panelists—young, influential, and deeply tuned into beauty trends—get to try and vote on the products they love most.
Out of dozens of beauty and self-care products, our bath bombs came out on top. We’re beyond grateful and proud!
🛁 Why Gen Z Loves Our Mini Bath Bombs?
Our award-winning product?
The Hi Peach Layne 8-Count Mini Bath Bomb Bag – available now at Walmart!
These aren’t your average bath bombs. Here’s what makes them a Gen Z favorite:
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🎨 Multicolored & vibrant: Each bath bomb brings a burst of color and fun to bath time—because vibes matter.
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🌱 Clean ingredients: We’re all about safe, skin-loving ingredients. No harsh chemicals. Just fizzy, feel-good fun.
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🎁 Surprise inside! Every bag includes a prize for that little dopamine hit Gen Z loves (think: nostalgia + excitement).
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💸 Affordable: At under $5, our 8-pack mini bath bomb bag is perfect for everyday indulgence or gifting.
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📍 Easy to find: Available nationwide at Walmart—because convenience is key.
💬 A Word from Our Founders
“As two moms with disabilities, we started Hi Peach Layne to create clean-ingredient bath bombs our kids could safely enjoy. Winning this award from Gen Z—one of the most passionate and vocal consumer groups—is a full-circle moment. It tells us that people aren’t just seeing our products…they’re loving them.” – Rachael & Sarah, Co-Founders
🎉 What This Win Means for Us (And for You!)
This award is more than just a win for our team—it’s a win for everyone who’s ever supported us, shared our bath bombs with a friend, or dropped one into the tub after a long day.
We’re here to make bath time better, with:
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Bath bombs for kids and adults
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Affordable self-care gifts
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Clean-ingredient bath products
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Trendy bath goodies for birthday parties, classrooms, and gift closets