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Hi Peach Layne Wins Gen Z’s Favorite Bath Product at ECRM’s Next-Gen Beauty Picks Event!

We’re bursting with bath bomb joy over here at Hi Peach Layne—because Gen Z just crowned us the best bath product at this year’s ECRM Next-Gen Beauty Picks Event! 🛁✨

This is a HUGE moment for us. Not only is it our first-ever industry award, but it was voted on by the exact audience we created our products for—trendsetting Gen Z shoppers who know what they like, demand clean beauty, and love affordable self-care that’s actually fun.

 

💖 What Is the ECRM Next-Gen Beauty Picks Event?

 

Hosted by ECRM (Efficient Collaborative Retail Marketing) and Drug Store News, the Next-Gen Beauty Picks event connects up-and-coming beauty brands with major retailers. Even better? Gen Z panelists—young, influential, and deeply tuned into beauty trends—get to try and vote on the products they love most.

Out of dozens of beauty and self-care products, our bath bombs came out on top. We’re beyond grateful and proud!

 

 

🛁 Why Gen Z Loves Our Mini Bath Bombs?

 

Our award-winning product?

The Hi Peach Layne 8-Count Mini Bath Bomb Bag – available now at Walmart!

These aren’t your average bath bombs. Here’s what makes them a Gen Z favorite:

  • 🎨 Multicolored & vibrant: Each bath bomb brings a burst of color and fun to bath time—because vibes matter.

  • 🌱 Clean ingredients: We’re all about safe, skin-loving ingredients. No harsh chemicals. Just fizzy, feel-good fun.

  • 🎁 Surprise inside! Every bag includes a prize for that little dopamine hit Gen Z loves (think: nostalgia + excitement).

  • 💸 Affordable: At under $5, our 8-pack mini bath bomb bag is perfect for everyday indulgence or gifting.

  • 📍 Easy to find: Available nationwide at Walmart—because convenience is key.

 

 

💬 A Word from Our Founders

“As two moms with disabilities, we started Hi Peach Layne to create clean-ingredient bath bombs our kids could safely enjoy. Winning this award from Gen Z—one of the most passionate and vocal consumer groups—is a full-circle moment. It tells us that people aren’t just seeing our products…they’re loving them.” – Rachael & Sarah, Co-Founders

 

 

🎉 What This Win Means for Us (And for You!)

 

This award is more than just a win for our team—it’s a win for everyone who’s ever supported us, shared our bath bombs with a friend, or dropped one into the tub after a long day.

We’re here to make bath time better, with:

  • Bath bombs for kids and adults

  • Affordable self-care gifts

  • Clean-ingredient bath products

  • Trendy bath goodies for birthday parties, classrooms, and gift closets

 

 

🛒 Grab Your Own Award-Winning Bath Bombs

Ready to see what the Gen Z hype is all about? 💁‍♀️
You can shop our 8-count mini bath bomb bag at Walmart right here. It’s the perfect under-$5 treat for yourself, your kids, or your gift closet stash.

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