About us

Sarah Layne Reid and Rachael “Peach” Oberste crossed paths while working their magic in retail brand development. They share a love for diving into their creative brains, designing products, and a burning desire to make the world a better place, one fabulous and fun product idea at a time. The duo collide to create magic: Sarah has years of experience developing brands for the mass market and is the mastermind behind the successful jewelry brand, Frieda&Nellie, and Rachael has a background in buying, merchandising, and business analysis. They are the essence of Hi Peach Layne. They are best friends, wine lovers, trend watchers, and family-oriented.